Become an ALBERTA BUILT Partner

Hockey Alberta wants to work with partners who share in our vision, HOCKEY FOR LIFE.

For you, sponsorship is a powerful way to spend your marketing and advertising dollars. Sponsorship tells the residents of Alberta, and beyond, that you believe in supporting excellence, development, and leadership to help ensure this province’s rich hockey foundation is ALBERTA BUILT for future generations.

Special Events, Programs and Seminars

Hockey Alberta operates an almost endless list of programs throughout the year across the province. You could sponsor the Alberta Cup or Alberta Challenge, WHL or AJHL Game Day Speaker Series, elite player camps, player development camps, or the Hall of Fame Gala. Tell us about your target audience – we have an ALBERTA BUILT program or event to meet your goals.

Leadership Seminars and Development

The Alberta Coach Plan, Leadership Seminars, On-Ice Officials Clinics and the Parent Engagement Program provide innovative training and professional development opportunities for Hockey Alberta’s members and volunteers. Your sponsorship can impact tens of thousands of
individuals who play crucial roles at the local level in ensuring our ALBERTA BUILT players have a positive learning experience.

Your message will reach the core of Alberta’s hockey community. And Hockey Alberta’s stakeholders in that community - players, coaches, officials, trainers, parents - will benefit because of your commitment to be an ALBERTA BUILT partner.

  • Title Sponsorship
  • Website and Social Media Exposure
  • Connect with leaders in the game and industry experts
  • Client Servicing
  • Logo Impressions
  • Community Outreach
  • Product/Service Sampling
  • Employee Participation
  • Advertising
  • Volunteer Opportunities
  • Complimentary Tickets
  • Activate at an event through employee or local branch/ store involvement

Become an ALBERTA BUILT partner with Hockey Alberta:

Contact Tim Leer
Direct: 403-967-0053
Cell: 403-350-0012

Let’s discuss a partnership package that is a fit for you!

The Alberta Cup > is the top Bantam hockey tournament in Alberta, for players, coaches, officials, and support staff. 

The Alberta Cup is the premiere tournament in the Alberta Built Program of Excellence, where the best on best Alberta has to offer compete, learn, develop and prepare for the next step in their hockey careers. The Alberta Cup facilitates the preparation, evaluation and identification of potential players for Hockey Alberta’s Team Alberta program, with more than 700 players annually trying out for 160 spots

Alberta Hockey Hall of Fame Gala

Each year the Alberta Hockey Hall of Fame Committee selects a minimum of four individuals and one team from a list of nominations to be formally inducted into the AHHF Gallery.

It is at our prestigious awards gala that these recipients are acknowledged and celebrated for the successes and contributions in and to the game of hockey. Since 2015, inductees have been recognized at a special gala event held in Canmore. Prior to that, the induction evening occurred as part of the Hockey Alberta Awards Evening.

The AHHF Awards Gala provides an opportunity for guests to enjoy not only the event, but time together in the beautiful Rocky Mountains. The gala, full of hockey history, stories, great food and unique silent auction items is certainly one that inductees, families, friends, past inductees and you are sure to enjoy!

Sponsorship Opportunities >

To review the partner opportunities available at the AHHF Gala:

Direct: 403-967-0053

20 days ǀ 3 camps ǀ 1 locations

Female U16 Development Camp >

Male Top 80 U16 Evaluation Camp >

Female Top 46 U18 Evaluation Camp >

The Summer Showcase is three weeks of high performance camps held in July of each year. The top 80 U16 male athletes, the top 46 U18 female athletes and the top 60 U16 female athletes all descend on Camrose for a week of training, evaluations, team building and preparation for the final stages of the Alberta Built Program of Excellence. 

Alberta Challenge > is the introduction to the Alberta Built Program of Excellence for female athletes and coaches.The Alberta Challenge is alternating years with the Alberta Winter Games. The Alberta Challenge process begins in March, with bantam-aged players trying out at their respective regional camps.

Peewee Prospects Cup > is an introduction program for second year Peewee players, coaches, support staff and officials to the Alberta Built Program of Excellence. Team building, leadership, skill development and competition are all elements the athletes are introduced to in preparing for the next phase in the Alberta Built Program of Excellence.

Hockey Alberta is proud to enjoy the support of and to partner with numerous organizations to provide benefits and opportunities to the hockey community across Alberta. Some partnerships involve discounts or special pricing for goods and services for players, coaches, or parents; others include a competition where a team or association could benefit by entering; and some feature a company providing contributions directly to Hockey Alberta to support a specific program or area of hockey delivery.

Canadian Tire First Shift

Chevrolet Power of Play

Chevrolet Good Deeds Cup

Dodge Caravan Kids

Hockey Canada Drill Hub