The newly revised Ambassador Program was created to strengthen community connections by inspiring youth across Alberta to try hockey and to encourage their journey in the game to continue. Through appearances, storytelling, and engagement, the program aims to grow the game at the grassroots level while highlighting positive role models who reflect Hockey Alberta’s values. When young players can see a path from Alberta to the highest levels of the game, it helps them believe they can achieve it too.
Dayle Ross, a native of Spirit River, Alberta, was drafted this season to the New York Sirens of the Professional Women’s Hockey League (PWHL). Her journey through Alberta’s minor hockey system makes her a powerful representative of what is possible for young athletes in the province.
She began her minor hockey career with the Spirit River Minor Hockey Association, moving to the Peace Country Storm at the bantam female level before representing Team Alberta at the U18 level during the 2019-20 season. Ross then competed with the St. Albert Slash U18 AAA AFHL program in 2020-21 before continuing her development at St. Cloud State University in the NCAA.
Now competing at the professional level, Ross remains committed to giving back to the game that shaped her. “I am honoured to be a part of this program and to give back to Hockey Alberta,” Dayle Ross expresses. “I want to give back to the program that has done so much for me and helped me get this far while teaching me so much about myself. I want girls to be able to experience that too, to step out of their comfort zone and grow not just as hockey players, but as people. Having gone through that journey already, I hope I can share advice along the way and provide the kind of support or share extra knowledge that they might need along the road.”
As Hockey Alberta’s first ambassador, Ross will work to help promote participation, mentorship, and visibility for young athletes particularly in female hockey while encouraging communities across Alberta to stay active and involved in the sport.
This new initiative marks an exciting step forward in Hockey Alberta’s mission to grow the game and create inclusive opportunities for players of all backgrounds and abilities.
Fans are encouraged to follow along as the journey begins by connecting with Hockey Alberta on Instagram at @hockey.alberta and with Dayle Ross at @dayle.ross.125.
More details on upcoming community initiatives will be shared in the coming months.



























