Hockey Alberta’s NHL/NHLPA First Shift program continues to make a meaningful impact across the province, as more than 20 programs wrapped up their season, with additional sessions still underway.
Among them were two successful programs hosted by Hockey Alberta in Red Deer, delivered in partnership with the Calgary Flames and Edmonton Oilers First Shift programs. Both were co-ed, bringing boys and girls together in a fun, welcoming environment to experience hockey for the first time.
“The First Shift program is a great entry point into our sport because it removes barriers and prioritizes the joy of the game,” said Cassandra Campbell, Coordinator, Growth and Retention with Hockey Alberta. “We’ve received many positive reviews from Minor Hockey Associations across Alberta that run the program.”
In Red Deer, the program created a space where young players could build confidence while developing foundational skills in a supportive setting. “At the program Hockey Alberta runs here in Red Deer, our head coach, Brock Armstrong, does a fantastic job of blending skill development with pure fun,” Campbell added. “Getting on the ice for the first time with all the equipment can be daunting for some kids, but Brock teaches the basics through imagination and play, so the kids don’t even realize they are learning the skills that build a solid foundation in the sport. Ultimately, we want every child to complete the program with both better fundamentals and a genuine love for the sport, but it’s about more than just hockey. It’s about welcoming new families into our community with open arms.”
Over the course of six weeks, participants took part in one-hour weekly sessions focused on engagement, activity, and skill development. Each session featured small area games and skill stations, allowing players to learn key fundamentals such as skating, puck handling, passing, and shooting in an interactive way.
"The Bauer First Shift program is powerful because it invites new members into the amazing hockey community. It provides a space for players to learn the game in a safe, engaging environment and parents feel comfortable knowing that their child is getting an experience that will last a lifetime,” said Brock Armstrong Head Coach. “I love coaching the Bauer First Shift program because it allows me to coach hockey in its purest form. How the game was meant to be played."
The success of the program was made possible through the dedication of volunteers, including parent coaches, the Red Deer Polytechnic Kings and Queens players, and the Red Deer Minor Hockey U18 NBC Chiefs.
For the U18 Chiefs, the opportunity to give back left a lasting impression. “Our guys don’t think of themselves as elite players or gifted coaches but to the kids, they really were,” said the U18 Chiefs head coach Duane Rolheiser. “I think that helped our players understand how much the next generation can benefit from those who’ve been there and done that.
“When Calgary Flames alumnus Joel Otto showed up, that was both a thrill and an eye-opener. Our Flames fans were at least as excited as the young players. They also got to see how important it was to Joel to get involved and give back, that was certainly a highlight,” Rolheiser said. “Without volunteer support, none of this is possible. I love that our players got a taste of what it means to give back. Not only are they helping first-time players, but they’re also learning how important it is to support their community.”
Players also saw the impact firsthand. “It was an awesome experience helping the young kids out on the ice,” said Barrett Becker Player on Red Deer U18 Chiefs. “Seeing how excited they were to learn about hockey made us want to show up each week. I hope being there with my teammates, encouraging kids and having fun, made the rink a place they want to be.”
Additionally, Becker not only saw growth in the First Shift participants, but also in himself. “I grew as an individual. I learned I had to be patient and positive because the kids were looking to us for help and encouragement. I was proud watching them improve each week and not give up.”
“For our team, being part of the First Shift program was a really good opportunity to give back to the community,” added Brody Bixby player on Red Deer U18 Chiefs. “It was important for us to show younger kids just starting out that they’re not alone, that there are always people willing to help them, and that hockey is both fun and something you can learn. Being able to support the next group coming up behind us meant a lot to our team.”
The impact extended beyond the ice, resonating with families as well. “From a parent’s perspective, it was incredible to see my teenager be part of something so positive and meaningful,” said Jacinta Parsons Mother to Brody Bixby. “It’s not often you get to step back and watch them grow not just as athletes, but as leaders and role models. Seeing Brody and his teammates support younger kids, encourage them, and help build their confidence is something I’m really proud of. These are experiences that go beyond the game and will stay with them long after their minor hockey years.”
As the sessions wrap up, the impact of the First Shift program is clear, more young players are stepping onto the ice for the first time, building confidence, and discovering a lifelong love for hockey. For families thinking about getting involved in the game, First Shift continues to serve as the perfect starting point; offering a welcoming, fun, and supportive introduction to hockey.

















