RED DEER - The newest chapter in the 109-year history of Hockey Alberta begins today.
The body that has overseen amateur hockey in the province since its inception in 1907 is proud to unveil its new visual identity.
The new logo combines a number of elements that focus on how to best represent hockey in Alberta.
Alberta is represented through the use of the official gold and blue colours of the province; a stylized letter ‘A’ that also forms the profile of a net; and the inclusion of the Alberta wordmark at the base of the logo. In addition to the profile of the net, hockey is represented by the silhouette of a player. The player reflects Hockey Alberta’s new Mission statement (adopted in 2015) which focuses on ensuring that all players have the opportunity to participate and enjoy the sport, as well as Hockey Alberta’s status as a member of Hockey Canada.
“We believe the new logo connects our entire organization. For our players from each corner of the province, from grassroots to elite, and for all of our stakeholders who work so hard to ensure everyone has a positive experience in the sport, the new Hockey Alberta brand reflects our pride in our sport in our province,” said Rob Litwinski, Chief Executive Officer of Hockey Alberta.
Hockey Alberta staff proudly celebrate and display the organization’s new logo.
The new logo was created in conjunction with Paul Ongaro of Stadium Sportswear in Edmonton. It replaces the Hockey Alberta logo that had been in place since 2003, and the Team Alberta logo developed over the past decade.
The new visual identity can be noticed immediately at the Hockey Alberta office in Red Deer, where new exterior signage has been installed; on the website at hockeyalberta.ca; on the cover of the 2016-17 Bylaws and Regulations book (also available in digital form on the website); and on all of Hockey Alberta’s social media channels (Facebook, Twitter, LinkedIn and YouTube).
The logo will adorn the jerseys worn by on-ice officials this season, as well as Hockey Alberta’s provincial team jerseys. Unveilings of the new Team Alberta jerseys will be held in the fall for the U16 Male team competing at the Western Canada Challenge (Oct. 18-23) in Calgary, and the U18 Female squad heading to the National Women’s U18 championship (Nov. 9-13) in Regina.
The transition to the new visual identity will continue throughout the fall with a new logo for the Hockey Alberta Foundation, new signage for Hockey Alberta’s Regional Centres located in Grande Prairie, Lloydminster, Lethbridge, Calgary and Edmonton; new event and program logos; and new-look stationery and clothing items.