Honouring Culture: Athabasca Hawks Open U15C Provincials with Drumming Ceremony

March 15, 2025 - During the 2024 Hockey Alberta Provincial Championships presented by ATB, Hockey Alberta introduced the Player Pledge initiative, a commitment to fostering a positive hockey culture. Today marks the one-year anniversary of this impactful initiative, celebrating the progress made in creating a more inclusive and respectful environment for all participants in the game.

“I’m very proud of the Player Pledge initiative. I know that it takes time for change to be seen, but I believe programs like the Player Pledge create valuable opportunities for our athletes and teams to become active and engaged participants in this change” Carlia Schwab, Manager, EDI and SafeSport declares.

Schwab explains that by “launching the Player Pledge at the 2024 Provincials [it] allowed us to challenge some of our greatest leaders and top teams to become part of the solution. Role-modeling for others the importance of inclusion, welcoming spaces, and being a good teammate. Encouraging others to join in.”

The Player Pledge was launched to reinforce Hockey Alberta’s objective of ensuring hockey remains a sport where all players, coaches, and families feel safe, welcome, and valued. It serves as a reminder that the words and actions of individuals can shape the experience of everyone involved. This year, we made a deliberate change from "It starts with me" to "It starts with us," shifting the pledge’s wording to include "we" and "us". This adjustment emphasizes a stronger team-driven call to action, reinforcing the importance of collective responsibility in fostering a positive hockey culture.

The Player Pledge

We recognize that inclusive and respectful hockey starts with us. We pledge to:

• Be AWARE of the language we use and how it impacts others.

• ACKNOWLEDGE everyone’s differences regardless of the jersey they are wearing.

• COMPETE HARD while leading positive and RESPECTFUL interactions with others.
• Be an ALLY by contributing to safe spaces where everyone feels welcome.

Building on the success of the initial launch, the 2025 Player Pledge campaign began in January with an exciting new addition: the Online Player Program. This program allowed teams to take their commitment a step further by engaging in online resources and discussions that promote inclusivity, respect, and sportsmanship. By integrating digital tools, Hockey Alberta provided teams with the opportunity to reflect on their role in shaping the culture of the game and enhancing the overall experience for all participants.

“My hope is that the Player Pledge can continue to empower and motivate our young athletes to think of Hockey as not just a game to play but as a safe space to grow, to build friendships, strengthen resiliency, foster leadership and teamwork, and to learn how to become safe and respectful contributors in our communities” Schwab shares her hopes on continuing the pledge.

As teams gear up for the 2025 Hockey Alberta Provincial Championships, there is still time to sign onto the Player Pledge and recommit to the values of respect, inclusion, and sportsmanship. Whether on the ice, in the locker room, or in the stands, every player, coach, and fan plays a role in shaping the hockey experience. By taking the pledge, teams remind themselves of the importance of sportsmanship and the responsibility they have in creating a positive atmosphere for all.

Hockey Alberta continues to encourage everyone to uphold these values, not just during provincials but throughout the season and beyond. The commitment to inclusivity and respect is an ongoing effort, and by standing together, we can make a lasting impact on the sport we love.

“Hockey is for everyone; the Player Pledge is just one initiative we can use to contribute to this reality” Schwab states.

For teams and individuals looking to join the pledge, visit Hockey Alberta’s Player Pledge page to learn more and sign on.

In celebration of International Women’s Day, we’re highlighting the voices of incredible female
leaders in Alberta’s minor hockey associations. These women have broken barriers, led with
passion, and continue to pave the way for the next generation of girls in hockey. Their words
serve as a reminder that perseverance, dedication, and confidence can open doors and create
opportunities in the sport.

“Chasing your dreams isn’t always easy, and there will be obstacles along the way. But with hard
work, resilience, and passion, you can prove any doubters wrong. Stay committed, and the
opportunities in hockey will come your way.”
— Anna Scheffelmiar Mailloux, President, St. Paul Minor Hockey

“To young girls looking to get involved in hockey—whether as a player, coach, or official—keep
pushing forward. Every time you step on the ice, give it your all, and the sport will reward your
dedication. Sometimes, success just takes time.”
— Carolyn Jensen, President, Grimshaw Minor Hockey

“Be a strong presence on the ice—not just in size, but in confidence and leadership. Speak up for
yourself and others, because your voice matters. Dream big, believe in your abilities, and know
that there are no limits to what you can achieve.”
— Jessica Krulc, President, High Country Minor Hockey

“Now more than ever, girls and women in hockey have endless opportunities. Whether it’s
playing at an elite level, officiating, coaching, studying sports management, or volunteering
within your local minor hockey association—there’s a place for you in the game. Go after it!”
— Melanie Jackson, President, Beiseker Minor Hockey

“Fearless on the ice, unstoppable in life. Every stride you take is a step closer to breaking
barriers and showing the world what girls in hockey can truly achieve.”
— Heidi Pierce, President, Battle River Minor Hockey

"She skates with strength, plays with heart, and proves that hockey is not just a game for the
boys—it’s a game for warriors."
— Kelsey Brockway, President, Airdrie Minor Hockey

“If you have the heart and the passion for it, do it. No one can stop you if it’s in your heart.
Always push forward, especially over those who stand in your way.”
— Natasha Plamondon, President, Plamondon Minor Hockey

“Hilary Knight once said, ‘The moment you give up is the moment you let someone else win.’
We’ve had some tough days and faced tough decisions, but I know Jasper will come back. It will
be different, but hopefully stronger than ever!”
— Jess Pinn, President, Jasper Minor Hockey

Opportunities for Girls and Women in Alberta: As Players, Coaches, and Officials

As we celebrate International Women’s Day on March 8, it’s the perfect time to recognize the incredible growth of girls and women’s hockey in Alberta and across Canada. In the past five years, girls hockey registration has grown by 15.5%, contributing to the overall increase in Canada where female hockey participation has grown and eclipsed 100,000 participants for the first time ever in the 2024-2025 season.

Hockey Alberta is a national leader in female participation with the second highest total registrations, behind Ontario, with 11,471 registered girls playing the sport which makes up 19% of hockey players in Alberta are girls and women. Within Hockey Alberta women & girls can progress from grassroots programs like Try Hockey events all the way to U18 AAA in the Alberta Female Hockey League (AFHL) and compete for Team Alberta.

Recognizing the rapid growth of the female game, Hockey Alberta announced the expansion of three new teams for the 2025-2026 season. Since the implementation of the AFHL model in 2016, registration numbers for female players in Alberta have surged by 32% overall, including: 

• 36% growth at the U15 level 

• 52% increase at U13 

• 62% increase at U11 

For those looking to continue their hockey journey beyond minor hockey, opportunities extend to the ACAC, U Sports, NCAA, and PWHL.

The impact of women in the game goes far beyond playing. Alberta has seen a significant growth in coaching, officiating, and volunteer participation, further strengthening the girls & women’s hockey community. We have seen a 10% growth in registered officials and a 45% growth coaches and since 2019, with currently over 1,700 women and girls coaches and officials, shaping the future of the game.  

Female Coach Clinics/Development Network >

All-Female Officiating Teams Lead the Way in 2025 >

Hockey Alberta highlighted all the female staff and volunteers last year.

Female Hockey Days: Inspiring the Next Generation

On February 1st, Hockey Alberta hosted the 8th Annual Female Hockey Day in Medicine Hat, Alberta. This annual event has become a Province-wide celebration of girls and women’s hockey, with host communities hosting ‘try hockey’ and ‘mentorship’ events to coaching & officiating clinics.  

With support from grants provided by Hockey Alberta and the Hockey Alberta Foundation in support of Every Kid Every Community grants, 11 Female Hockey Day events were hosted across the province, engaging over 1000 participants in skill development and more with mentorship and celebration of the female game. Edmonton took things a step further, officially declaring February as Female Hockey Month in Edmonton, further solidifying its commitment to growing the game. 

Making History: The PWHL Takeover Tour

The Professional Women’s Hockey League made its debut in Alberta at Rogers Place on February 16th, where the Ottawa Charge faced off against the Toronto Sceptres in front of a sold-out crowd of 17,518 fans. The Sceptres secured a thrilling 3-2 overtime victory, marking a historic moment for professional women’s hockey in Alberta. The event was a homecoming for a number of Alberta Built Alumni took center stage. Current players: Stephanie Marowski, Emerance Maschmeyer (Bruiderheim), Danielle Serdachny (Edmonton), and Jessica Kondas (Calgary)—took to the ice, inspiring the next generation of female players.

Behind the bench, Head Coach Carla Macleod (Calgary) continued to make her mark in her second season leading the PWHL’s Ottawa Charge, bringing her signature “blue-collar” Alberta hockey style to the world. Read how Macleod is bringing “blue-collar” Alberta hockey to the world.

Adding to the Alberta Presence at the game, Lacey Senuk (St. Albert) was officiating. After high school, Senuk joined a women’s league in St. Albert, where she was unexpectedly recruited to become a referee—a path that would lead her to the game’s highest levels.

Success Beyond Home Ice

The AFHL has not only developed elite players but has also created pathways for post-secondary opportunities. Over 330 athletes from the AFHL have gone on to play at universities and colleges across Canada and the U.S. Many alumni have represented Team Alberta at the National Championships and Canada Games, won USport and NCAA National Championships, earned World Championship medals with Team Canada, and are now competing in the PWHL. Serdachny, in particular, continues to shine on the international stage, scoring the golden gold at the 2024 IIHF Women’s World Championship and finishing the tournament with two goals and four points. 

Each year, the AFHL is proud to graduate many players to the next stage in a variety of sports. Check out the ever-expanding list of AFHL Post-Secondary Commitments for more information.

With increasing participation, historic milestones, and continued investment in female hockey, the future of the women’s game in Alberta has never been brighter. Hockey Alberta remains dedicated to creating new opportunities and ensuring that female players, coaches, and officials continue to thrive for generations to come. 

If you are interested in supporting female hockey buy a ticket to support the AFHL scholarship below.

TEAMMATES HELPING TEAMMATES >