Hockey Alberta is proud to announce the addition of Cassie Campbell-Pascall as the newest member of its Ambassador Program.
The Ambassador Program was created to strengthen community connections by inspiring youth across Alberta to try hockey and to encourage their journey in the game to continue. Through appearances, storytelling, and engagement, the program aims to grow the game at the grassroots level while highlighting positive role models who reflect Hockey Alberta’s values. When young players can see a path from Alberta to the highest levels of the game, it helps them believe they can achieve it too.
A native of Richmond Hill, Ontario, Cassie Campbell-Pascall has deep roots in Alberta, having lived in the province for over 25 years while continuing her broadcasting career. She is widely recognized as one of the most accomplished and respected figures in Canadian hockey history. A three-time Olympic medallist, including two gold medals, an eight-time World Champion, and former captain of Canada’s National Women’s Team, Campbell-Pascall has been a trailblazer for women’s hockey both on and off the ice. She currently works as a Management Consultant with Hockey Canada.
Her legacy in the game has also been recognized provincially, as she was inducted into the Alberta Hockey Hall of Fame in 2017, an honour that reflects her lasting impact on the sport and her strong ties to the province.
Campbell-Pascall’s influence extends far beyond her playing career. Following her retirement, she became one of the first women to work as a full-time analyst on NHL broadcasts, continuing to break barriers while serving as a role model for the next generation of athletes.
Now, as a Hockey Alberta Ambassador, she brings her experience, leadership, and passion for the game to communities across the province.
“I am honoured to join Hockey Alberta as an Ambassador and to give back to the game that has given me so much,” said Campbell-Pascall. “Hockey has the power to build confidence, resilience, and lifelong friendships. I’m excited to connect with young players across Alberta and help inspire them to pursue their goals both on and off the ice.”
Through her role, Cassie Campbell-Pascall will lend her voice to the continued growth of the female game, promoting greater visibility and more opportunities for young athletes across Alberta to try hockey and stay in the game, while drawing on her well-rounded experience as a player, coach, and parent.
This initiative continues to build on Hockey Alberta’s commitment to growing the game and creating inclusive opportunities for players of all backgrounds and abilities.
Cassie Campbell-Pascall also serves as a Special Advisor for the Professional Women’s Hockey League (PWHL), further reinforcing her commitment to growing the women’s game across the country. It comes at an exciting time for women’s hockey in Alberta with the PWHL Takeover Tour having two stops in the province this month.
As part of the celebration, fans are invited to attend the Girls Hockey Takeover Tailgate on Tuesday April 7, ahead of the PWHL Takeover Tour game for the ultimate way to kick off the matchup between Vancouver Goldeneyes and Boston Fleet at Rogers Place in Edmonton. Taking place from 4:30 PM to 7:30 PM at the Fan Park, this high-energy tailgate is all about celebrating girls and women in hockey and the incredible impact of the women’s game.
Fans are encouraged to follow along by connecting with Hockey Alberta on Instagram at @hockey.alberta.
More details on upcoming community initiatives will be shared in the coming months.

















