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Marketing and Communications Project/Event Brief

A Planning Brief is produced to help coordinate the planning, support and servicing process for each event and program hosted by Hockey Alberta. The Brief is developed in consultation between the staff lead(s) and the Mar/Com staff member(s) involved with a specific program, event or project. The includes an overview of the Project/ Event, what is planned from Marketing and Communications, and deadlines for data/information to be provided by staff lead(s) so that MarCom can meet deadlines for production of materials. Communication between MarCom staff and Event Lead(s) will be ongoing throughout the planning process, with this brief updated regularly as details are confirmed or change.