Hockey Alberta and ATB Financial announced on Wednesday, a partnership which will see ATB Financial as the Title Sponsor for all Team Alberta Programs and events in Alberta.
This partnership will include province-wide initiatives directed at growing the game as well as enhancing development opportunities for players, coaches and trainers in the Team Alberta program. The U16 Boys Alberta Cup and the U16 Girls Team Alberta Challenge will also be rebranded and known as the ATB Alberta Cup and ATB Alberta Challenge through this partnership.
“Hockey Alberta is very excited to partner with ATB Financial, one of Alberta’s most recognized and respected brands to help us build and grow hockey in Alberta and specifically help us elevate our Team Alberta program,” says Hockey Alberta’s Executive Director, Rob Litwinski.
"Nobody ever signs up to play hockey alone," says Vice President, Community Initiatives for ATB Financial, John Windwick. "You play to learn the skills that make you a better teammate, because that’s what the game is about, win or lose. That’s what we all learned growing up playing hockey in Alberta, and that’s why we keep playing. Lacing them up with Hockey Alberta feels great for ATB."
“Having ATB on board will facilitate Team Alberta programs in continuing to deliver the highest quality programs,” says Hockey Alberta’s Senior Manager of Hockey Development, Tim Leer. “With this sponsorship, Alberta’s players and parents will be the ultimate beneficiary through additional resources and support.”
The agreement between ATB Financial and Hockey Alberta is an initial three-year term encompassing the 2012-13, 2013-14, 2014-15 seasons.
About Hockey Alberta
Hockey Alberta is the governing body for all amateur hockey in the province ranging from minor to senior hockey including the Alberta Junior Hockey League. Hockey Alberta has approximately 450 member organizations representing over 90,000 participants. All players are coached, officiated and developed through the teachings and education that Hockey Alberta provides.
About ATB Financial
ATB Financial is the largest Alberta-based deposit-taking financial institution, with assets of $32 billion. ATB Financial offers retail financial services, business and agricultural financial services, corporate financial services, and investor services to more than 635,000 Albertans and Alberta-based businesses in 242 communities in our province.
ATB Financial provides those services through 170 branches and 130 agencies, mobile, telephone and online banking, a Customer Care Centre, and automated banking machines. ATB has won numerous national workplace awards, including recognition as one of Canada’s best 50 employers. We talk a lot about hockey here.